Resume

Work History

Self-employed (2006–present). 

  • As a freelance writer and editor, I have comprehensive experience ranging from online journalism and marketing to academic journal editing. Clients include:

    • New Balance

    • Oversee.net

    • The Journal of Cross-Cultural Gerontology

Clearlink (2017–present). Clearlink combines a vast media portfolio with data-driven performance marketing and expert sales teams, connecting brands with consumers and converting them into customers.

  • Managing Editor (2020–present). The managing editor is a working manager who mentors copywriters, developing their craft, while editing all public-facing copy within Clearlink’s performance marketing department.

    • Skills: 

      • Editing using the Chicago Manual of Style and internal style guides. 

      • We are creating and maintaining internal style guides for brands. 

      • Mentoring and personnel management.

      • Omnichannel marketing knowledge (SEO, PPC, email, display, digital PR)

    • Brands:

      • Telco

        • AT&T

        • CenturyLink

        • DIRECTV

        • Dish Network

        • Frontier

        • Hughesnet

      • Security

        • ADT

        • Vivint

      • Insurance

        • Aetna

        • Clearlink Insurance Agency

      • B2B

        • AT&T Business

        • Centurylink Business

        • DIRECTV for Business

  • Content Strategist (2019–2020). The content strategist develops scopes and wireframes for webpage, email, display, and other creative projects in the performance marketing department; monitors analytics for site performance; creates tests for improving site performance.

    • Skills

      • Project scoping and wireframing

      • Google Analytics

      • Internal reporting tools

    • Brands

      • ADT

      • Vivint

  • Copywriter/Senior Copywriter/Lead Copywriter (2017–2019). As first a mid-level, then senior, then lead copywriter, I worked with various performance marketing brands to create copy for SEO and PPC landing pages, PPC ads, digital PR pieces, and ghostwritten guest posts.

    • Skills:

      • Omnichannel marketing knowledge (SEO, PPC, email, display, digital PR)

      • Copywriting and editing

      • Style and brand guide creation

    • Brands

      • Telco

        • AT&T

        • CenturyLink

        • DIRECTV

        • Dish Network

        • Frontier

      • Security

        • ADT

        • Vivint

      • B2B

        • AT&T Business

        • Centurylink Business

        • DIRECTV for Business

      • Ecommerce/retail

        • Mattress Firm

Caleres/Brown Shoe Company (2014–2017). Caleres, formerly Brown Shoe Company, has been listed on the New York Stock Exchange for more than a century and is one of America’s longest-running and successful shoe manufacturers and retailers.

  • Product Copywriter (2014-2017). As the product copywriter, I created SEO- and CRO-friendly product descriptions for e-commerce websites for some of the world’s biggest shoe brands, along with email campaigns and other marketing materials.

    • Skills

      • Omnichannel marketing knowledge (SEO, PPC, email, display, digital PR)

      • Copywriting and editing

    • Brands

      • Famous Footwear

      • Naturalizer

      • Bzees

      • Via Spiga

      • Fergie

Cobalt Communications (2012–2014). Cobalt Communications is a cable and internet reseller located in St. Louis, Missouri.

  • Copywriter (2012–2014). As the copywriter, I wrote and edited copy for various performance marketing and ecommerce websites.

    • Skills

      • Omnichannel marketing knowledge (SEO, PPC, email)

      • Copywriting and editing

    • Brands

      • Charter Spectrum

      • DIRECTV

      • Hughesnet

Network Solutions (2006-2009). At the time, Network Solutions was the leading domain name provider in the United States and provided website and e-commerce services for small businesses.

  • Copywriter Coordinator (2007–2009). As the copywriter coordinator, I managed a team of in-house and freelance writers creating SEO copy and web-optimized press releases for small business and e-commerce websites.

    • Skills

      • Omnichannel marketing knowledge (SEO, PPC, email)

      • Copywriting and editing

      • Web-optimized press releases (PRWEB)

      • Mentoring and personnel management.

The Riverfront Times (2004–2006). The Riverfront Times is an alternative weekly newspaper based in St. Louis, MO.

  • Contributing Writer (2004-2006). As a contributing writer in the newspaper’s arts and entertainment section, I wrote concert previews and CD reviews and worked on the paper’s yearly Best of St. Louis and Best Music in St. Louis features.

    • Skills

      • Writing and editing

      • AP style

Education

B.A., English Literature, Washington University in St. Louis, 2002–2004

Coursework in Writing, Literature, and Publishing, Emerson College, 2000–2001

And for those St. Louisans who might be reading: “Where’d you go to high school?” Webster Groves, class of 2000.